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Voiceover Brief

VOICEOVER BRIEF

I know you want your session to run as smoothly as freshly whipped cream.  Making sure that everyone involved in the project is clear about the sound they’re aiming for - makes for a well briefed voiceover session.

Define the listener

Identify the audience as precisely as possible. The clearer the profile, the more accurately the performance can be shaped. Useful details include:

  •  gender

  •  age range

  •  occupation

  •  personal circumstances

  •  working environment

  •  mindset

  •  general outlook

Decide who the voice represents

Consider whose perspective the narration reflects. Is it the authority of a CEO, the reassurance of a healthcare professional, or the ease of a trusted colleague or friend? The answer usually sits within the brand’s existing identity.


If the piece calls for a character performance instead, think about:

  •  where have they just come from

  •  what has just happened to them

  •  their current situation

  •  their direction or goal

  •  their hopes or fears

  •  their emotional state

Clarify delivery style

 Delivery depends not only on setting and mood, but also on structure and intention.


Questions to address:

  • Is there a strict duration?

  • Do particular words need to align with visuals?

  • What tone is required? (More precise guidance than “natural” or “conversational” is especially useful.)

Provide supporting references where possible

 Helpful materials may include:

  •  draft or finished video/animation

  •  visual character references

  •  music track (if already selected)

  •  scratch narration for pacing

  •  pronunciation guidance for specialist terms

  •  examples of audio or film that match the intended style

Confirm technical requirements

 Please specify:

  • file format

  • sample rate and bitrate

  • deadline

  • preferred delivery method

Confirm technical requirements

 Please specify:

  • file format

  • sample rate and bitrate

  • deadline

  • preferred delivery method

Check the script

 Ensure the script:

  • is easy to read

  • has final approval from all stakeholders

Allow creative latitude where appropriate
Identifying areas where interpretation is welcome often leads to stronger results.

CHECKLIST

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